Review: The Dragonfly Effect

    By Jennifer Aaker and Andy Smith with Carlye Adler The Dragonfly Effect is a must read for those inspired by the expansive opportunities presented by social media. Since the creation of the first blog, social media users and social do-gooders have scratched their heads trying to determine how to unite their two groups. […]

Its Not You, Its Your Website

Politics has been a part of my life since 2002 when my mother was elected into local public office. I never thought that I would become involved in politics myself. Thirteen years later, my life took a turn. Entering my senior year at TCNJ, I was afforded the incredible opportunity to intern with a top lobbying […]

Digital Killed the Print Marketing

Video killed the radio star in 1979. More recently, digital marketing has been plotting the perfect time for it to overtake traditional print marketing. While the hostile takeover still has a long way to go, digital marketing has already permeated almost every aspect of our lives. While many of us may automatically think of internet […]

10 Core Strategies for Social Media Supremacy

Facebook has 1.28 billion monthly active users. 500 million tweets are sent every day. Over 20 billion photos have been shared on Instagram. The numbers don’t lie. Social media websites have permeated our world in the blink of an eye. Businesses pay social media strategists, managers and coordinators big money to help them develop a positive […]

Samsung ALS Challenge

This past summer, people all over the country were doused in ice water in order to raise funds and awareness for ALS (Amyotrophic lateral sclerosis). The disease, more commonly known as Lou Gherig’s Disease is a neuordegenerative  disorder which results in muscle spasticity (learn more here: http://www.alsa.org/about-als/what-is-als.html). While the Ice Bucket Challenge has reportedly raised $110.5 million […]