Facebook has 1.28 billion monthly active users. 500 million tweets are sent every day. Over 20 billion photos have been shared on Instagram. The numbers don’t lie. Social media websites have permeated our world in the blink of an eye. Businesses pay social media strategists, managers and coordinators big money to help them develop a positive web presence. I, however, am offering you these 10 core strategies for social media success free of charge.
1.Talk with them, not at them. People are using social media because they want to be SOCIAL. It’s right in the name! Treat your social media accounts as tools to connect with the market and learn from them. After all, they probably know your products and services better than you do.
2. Honesty’s the best policy. Always. Whether you made a terrible judgement call when posting a tweet, allowed a glitch in your system to expose personal photos, or you simply released a flop of a product, the people following your social media accounts want the truth. Covering up mistakes only leads to distrust. By addressing issues head on, your company will gain respect for being proactive and responding to your audience’s needs.
3.Understand the purpose of each social media platform. If you don’t, it will be evident and the size of your audience will quickly shrink. Here’s a simple breakdown:
4.Update. Update. Update. Your audience is following your posts for a reason. They want to know whats going on. They want to know now. There are few things more frustrating than being left in the dark. Share! Comment! Post! Tweet! Do it all and do it frequently.
5. Keep it relevant. As much as we love funny memes, there is a time and place for everything. If you’re updating your social media regularly but you’re populating it with random nonsense, it will hurt you more than help you. This also means posting current info, not last weeks news.
6.Keep the spam in the can. We don’t want to see it. We get enough of it in our email. We’re also pretty sure there is a 10 year old can of it sitting in the back of our pantry. Keep it to yourself.
7.Have a personality. Make us laugh every once in a while. What videos go viral the most often? The one’s that leave us on the verge of peeing our pants. Old Navy released outtakes from their recent commercial campaign featuring Amy Poehler…HILARIOUS. It got them more publicity and it didn’t cost any additional filming time or costs.
8. Know what’s important to your audience. What are they involved in besides buying your product or service? As hard as it may be to believe, they do have other interests. The best way to form a relationship is by sharing common interests. Why do you think beer companies advertise so frequently during football games??
9.Get to the point. “How to lose 10 pounds in 1 week.” “The miracle 20 minute workout.” “Instant streaming.” Everyone is in a rush, there are appointments to get to, kids to pick up, and countless other things to get done everyday and we only have 24 hours to do it. When posting content, get to the major point quickly. Another option is to have a “spark-notes” version for readers who are in a hurry. If you choose not to do either or both of these things, you can count on losing a significant portion of your audience before you “hit it home.”
10.Satisfy your audience and your audience will grow. Word of mouth is undoubtably the quickest way for information to spread. If you make your current audience happy, they’ll invite their friends, who will in turn invite theirs. The cycle will continue.
For more social media usage statistics, check out this site!